Primed for Success?
If you answered the last question "milk," think again-cows drink water. What you just experienced is called the priming effect, where previous stimuli subliminally influence your current perception and response-in this case repeated mental images involving the color white.
Although the priming effect is a very popular subject amongst research psychologists, it is probably even more beloved by those in the multi-billion advertising industry. And it is a topic you should know more about too if you are looking to lead a happier and healthier life.
In one study a group of 120 school children watched a cartoon show; half were shown food ads during the program, the other half saw ads that were not related to food. A bowl of goldfish crackers (not one of the advertised food products) were made available to the kids while they watched.
It was discovered that the children who saw the food ads ate a whopping 45% more crackers than the control group. The priming effect generalized beyond the specific food products being promoted to an overall motivation to simply consume.
In another experiment involving adults, it was discovered that viewing the McDonald's logo in a mere flash too fast to be registered consciously created a brief but tangible change where the person becomes jittery, impatient and less able to delay gratification in any form.
It is hypothesized that the fast food industry symbolizes speed, efficiency and instant gratification in our collective subconscious.
Dr. Chen-Bo Zong, one of the lead researchers noted that the while the effect of one fast food logo exposure is short-lived, the cumulative effect of seeing dozens or even hundreds of them on a daily basis could have very significant effects on your self-control.
He states, "We're finding that the mere exposure to fast food is promoting a general sense of haste and impatience regardless of the context."
Has the information above perhaps "primed" you to the idea that mindless consumption of media may lead to other forms of mindless consumption?
Some ideas:
-Trade some of the time spent in front of the TV for time in natural surroundings.
-If possible, use the new TV technology that allows you to easily record programs and zip past the commercials.
-Intentionally program yourself every day using affirmations or self-hypnosis.
References for this article were "Fast Food is Stirring Us All into a Hurry" by Chris Gourlay, writing in the London Times, 4/18/2010 and Sleight of Mind by Macnik and Martinez
This article was first published in the Creative Calm Newsletter.